Walmart Beauty Box Review - Seasonal Beauty & Makeup Subscription

walmart beauty box review

Walmart Beauty Box is a shipping-cost-only subscription service that sends subscribers seasonal boxes of sample beauty goods. Each month’s delivery contains an assortment of name-brand samples. Subscribers only pay five dollars for shipping, which means they can save more than 50 percent off retail pricing. Boxes ship quarterly according to the seasons, but initial orders ship within five to ten business days of signup.

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How It Works

Walmart Beauty Box delivers sample-sized beauty products that are often brand-name items that Walmart stocks in its stores. Many products come in disposable packaging as one-time use products or sample sizes. However, some are full-sized, such as face wash and mascara products.

The brands the company sends in its quarterly boxes are ones it works with in-store, meaning subscribers can expect many familiar products. There are no specifics on how many items or what sizes will come in the package, however.

To subscribe, you must visit the BrandShare section of the website, as this is the company which manages all the beauty product subscriptions. First, you need to create an account to log in. Then, you’ll click on “Let’s get started” to begin signing up for your subscription.

Conversely, you can instead click on “Start your subscription” on the information page, and you will receive a prompt to create an account later on.

Note that the only fee you’ll pay is five dollars for the cost of shipping; the box is technically free otherwise.

Once you begin the subscription process, you will be prompted to fill out a Beauty Profile. Answering the questions helps configure your beauty box and leave out items you wouldn’t be interested in. The questions involve items like:

  • Birthdate
  • Overall style tendencies
  • Ethnicity
  • Any skin concerns
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    Hair type
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    Hairstyling habits
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    Hair color
  • Beauty interests

After you complete the Beauty Profile questionnaire, the checkout page is next. Enter an email address, shipping address, and payment method to continue to check out.

After checkout, you will see a $5 charge for your box right away. Whichever box is currently in season is the one you will receive as your introductory box. Processing begins right away, and you can expect your first box to ship within five to ten business days.

Beyond the initial delivery, your boxes will begin arriving on the regularly set, once-per-season schedule, with shipments in January, March, June, and September.

What Makes Walmart Beauty Box Unique?

What makes this brand’s beauty product discovery box unique is that not only does it use brands that are often familiar to subscribers, rather than introducing new products, but also that it mixes full-size and sample-size products.

However, it appears that subscribers receive different boxes depending on their unique physical traits (hair type and color, among others), so there are no specific items listed for each delivery. Of course, this also means that not all subscribers will receive full-size items, but there is enough variety that the box is worthwhile regardless.

There are also separate boxes for men (a one-time delivery) and babies (three stages of deliveries), delivering the same or higher value as the beauty subscriptions for a flat delivery fee.

Still, no Walmart Beauty Box review would be complete without a discussion of which items the service has included in past deliveries to give potential customers an idea of what to expect. Read on for details on pricing and what past boxes have included.

What We Like

  • Boxes for guys and ladies plus a separate option for babies
  • Beauty Profile helps narrow down which items subscribers receive per their preferences
  • Often full-size products along with samples
  • Brands are familiar since Walmart carries them
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    Variation in products: classic beauty favorites plus more innovative samples to try

What Could Be Better

  • Boxes can sell out and then subscribers are moved to a “Reservation List”
  • Can’t personalize items since they are sample-size and what is in stock
  • Limited information on what to expect

Pricing & What’s Included

Pricing is a flat five-dollar fee, which the company notes covers the shipping cost of the package. There are no subscription tiers or other subscription options except for the Men’s Grooming Box and Baby Box selections, which have different shipping schedules and subscription terms.

Beauty Box

  • $5 each box
  • Ships four times per year
  • Often full-size products along with samples
  • Includes an unspecified number of sample- and standard-sized products

Men's Grooming Box

  • $7 flat fee
  • One-time only; not a subscription
  • Includes a canvas bas, face lotion, razor, face brush, mouthwash, and shampoo

Baby Box

  • $5 each for shipment
  • Three stages: Pre-Natal, Newborn, and Toddler
  • Includes an unspecified number of curated samples per your survey answers

Past products for the ladies’ beauty box include sample skin waxing products, toothpaste and tooth whitening kits, face masks, mascara, hair care formulas, and more.

Walmart Beauty Box Reviews

Walmart Beauty Box reviews are somewhat challenging to come by because the overall company is so far-reaching. However, there are reviews specific to the subscription service on Consumer Affairs, which rates the service at four out of five stars, based on 23 reviews.

While the company itself gives no specifics on what’s in each box, beyond “samples,” one Walmart Beauty Box review mentioned receiving coupons for store items, something the subscriber was happy about.

Other consumers noted the high value of each delivery, including products well over the $5 cost of the box itself. Many consumers received between six and eight products in a combination of full- and sample-size.

A more recent Walmart Beauty Box review pointed out issues with shipping and delivery, while another stated they had never received their order at all although they had been billed for it. Overall, however, reviews are generally positive, barring a couple which had delivery or shipping issues.

Take a look at this fun video review from Denise Vo: 

Frequently Asked Questions

Here are a few frequently asked questions about the subscription service.

When Does It Ship?

Boxes ship four times per year: in January, March, June, and September. However, initial subscriptions will ship out within five to ten days of ordering.

How Can I Contact Customer Service?

Although the parent company for this box is a large retailer, the management of the subscription service is a separate Customer Care team. At the moment, the only way to contact that company—BrandShare—is via an online request form on the subscription site.

How Can I Cancel My Subscription?

You can cancel a subscription via your online account.

  • First, log in to your beauty box account.
  • Then find “My Subscriptions” near the bottom of the page.
  • Click “cancel subscription”
  • Be sure to follow each of the steps to finalize the cancellation.

What If I Want a Refund?

Because this beauty subscription is on a shipping-only cost schedule, the company doesn’t give any refunds. However, if an item appears to be missing from your box, you can contact their Customer Care team for help.

Can I Customize My Box?

Every customer fills out a Beauty Profile questionnaire before placing their initial order. The survey involves general beauty questions about your preferences, hair color and type, and more so that items address your unique beauty needs.

However, there is no feedback process except for the occasional survey the company sends requesting customer opinions. This means there is little ability to customize the box you receive each quarter.

Company History

Walmart first opened in 1962 to bring affordable products to families all over the United States. However, the collaboration with BrandShare allowed the company to begin sending health and beauty samples to subscribers to encourage more in-store shopping.

Although Walmart has been around for a long time, the Walmart Beauty Box is a relatively new concept that started with the emergence of other beauty boxes. And while the service has at least a few years under its belt, there’s not much background information on the beauty aspect specifically.

See the video below for an example of what comes in each quarterly beauty box.

Interested in this crate?Learn more & get your box today!
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