Stitch Fix is a styling service that offers subscription boxes of women’s, men’s and even children’s fashion. Each box contains five curated items of clothing or accessories. Pieces can cost anywhere from $10 to $500, and you only pay for what you keep. Stitch Fix customers can select a preferred delivery date, and deliveries typically arrive within a few days of that date.
Stitch Fix is for fashion enthusiasts of all shapes and sizes. They have styles for women, men, and even children. As of 2017, they now feature plus-size, petite, and maternity fashion.
Each delivery comes with five items based on a style profile you create on the Stitch Fix website. These could include clothing, shoes, jewelry, handbags, and more. Professional stylists curate and oversee Stitch Fix’s overall collection, but a proprietary algorithm selects the items for individual boxes.
The Stitch Fix style quiz is detailed and comprehensive. Once you create your account, the quiz begins by showing you a series of outfits. You decide whether each one is or is not your style. From there, you give more information about preferred colors, patterns, garments, and brands.
The fit portion of the quiz is uniquely in-depth. First, you provide your typical sizes. But Stitch Fix also allows you to describe the way your body is proportioned (e.g., are your arms long, short, or average for your height). Finally, you have the opportunity to leave any open-ended notes or requests that you desire.
From there, you schedule your delivery. You can choose either a single order or one of several subscription options. Finally, you enter your billing and shipping information, and await your order.
Unlike other subscription box services that are focused on men’s or women’s fashion exclusively, and may not have styles for all body types, Stitch Fix is a one-stop-shop for all types of people, featuring options for all genders, all ages, and all body types.
Another feature that sets Stitch Fix apart is its in-depth style quiz. The visual aspect allows customers to directly conceptualize styles, as opposed to discussing them in the abstract. And the uniquely detailed fit section of the quiz allows Stitch Fix to find garments that fit the user despite the difference in sizing across brands.
Customers pay a $20 down payment to receive a box of five items. These items include clothing, jewelry, shoes, bags, and other accessories. Customers have three days to decide what pieces they want to keep. You then pay for these items on the app or website and send the rest back using a prepaid return label. If you decide to keep all five pieces, you get a 25% discount off the total cost.
There are several delivery schedule options, including:
Individual items range from $25 to $500 for adults (children’s pieces start at $10). Customers can choose a budget range, however, and Stitch Fix will only send them items within that range. The $20 down payment applies to anything kept but is fully non-refundable.
Stitch Fix has an average rating of three out of five stars based on over 400 ratings on TrustPilot. Reviews are very polarized, with 66% of reviewers giving four or five-star reviews, and 25% giving one or two-star reviews. Only 8% gave a three-star rating.
All the positive reviews expressed satisfaction with the quality and styles of the garments. Some reviewers noted that they would not have realized some garments were their style in a store but loved them when they tried them on. Other reviewers felt that the styling got closer and closer to their tastes, the more they used the service. More still expressed that they were surprised by how well the items fit.
Many of the negative reviews felt misled by an implication that their boxes would be assembled by human stylists, when in fact the stylists curate the collections but an algorithm selects individual boxes. Other negative reviews expressed satisfaction with the quality of their clothing but felt it was overpriced. Finally, a few reviewers thought that the pieces they received did not reflect the preferences they expressed in their style profile.
Taken all together, the reviews indicate a well-received, high quality product that is a bit on the expensive side, and that some reviewers felt lacked transparency.
Here's a video review from TheSocialBrooke:
The following are some of the most common questions potential subscribers have about Stitch Fix:
Stitch Fix does not require users to subscribe to purchase a box, but it does have several subscription options. But if you’ve signed up for regular deliveries and need to cancel, log in to your account, navigate to your subscription page, and select “switch to on-demand deliveries.” You will be prompted to provide a reason why you are unsubscribing, and then you will click to complete the process.
If your next box is already in progress, you will still be charged for and receive that box.
To contact customer service, you must submit a help ticket on their website. Include your email address, a subject line, and more details about your request. Stitch Fix responds to all inquiries via email within 24 hours. If you do not see a response in this time, check to see if their email was redirected to your spam folder.
Shipping time varies according to several variables, but when you order a box through Stitch Fix, you will be given several potential delivery date options. Deliveries will typically arrive within several days of your selected date.
Regular subscription options range from every two weeks to every three months.
Stitch Fix offers free returns using a prepaid return label included with delivery. Users are only charged a $20 down payment up front, and don’t pay for any of the items until after they’ve received them and decided what they want to keep. However, if you choose not to keep any of the items in your box, the $20 down payment is fully non-refundable.
Users cannot select specific items to receive in their box, and Stitch Fix does not have an open store where users can browse its full catalog. However, there is a section available where users can browse additional colors, prints, and sizes of items they’ve previously purchased.
Stitch Fix was founded in 2011 by Katrina Lake, who shipped the first orders from her apartment in Cambridge, MA. The company has expanded dramatically over the years. They began carrying men’s fashions in 2016 and added petite and plus-sized styles the next year.
Prior to founding Stitch Fix, Lake worked for social commerce website Polyvore. Lake continues to serve as Stitch Fix’s CEO
Stitch Fix places a significant emphasis on data, employing 85 data scientists full-time. But they have not lost sight of the human side either, employing well over 3,000 fashion stylists.
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