Shoedazzle is a subscription service providing new shoes every month based on your individual style profile. Each month, you’ll have a few days to peruse your personal shop and make selections. Membership is only $39.95 per month, and you get up to 25% off retail, free shipping and exchanges, and exclusive benefits. Boxes are delivered in three to six business days after ordering. Orders are shipped within a few days of placing your order and will arrive in four to seven business days.
To get started with Shoedazzle, you’ll have to create a style profile to build your personalized style showroom. Then, you’ll create an account with your billing and shipping information. Finally, you’ll check out as a basic customer or become a VIP member.
Determining your shoe style is easy and fun. The first screen of questions are presented with photos of shoes, and you’re asked to choose which suits you most. You’ll then be asked to look at clothing styles. Finally, you’ll answer basic questions about your age, shoe size, and clothing size. Before you can look at your personalized store, you’ll have to enter your first name, email, and create a password.
Once you’ve created an account and built your style profile, you’ll be able to choose shoes to purchase. After your first month, you’ll be able to pop into your personal showroom from the 1st to the 5th of every month to choose new styles. If you don’t like your selection for the month, you can log into your account and skip the month (do it by the 5th to avoid being charged for the month).
Boots, flats, and pumps, oh my! An online shoe store with styles and sizes for anybody, Shoedazzle offers up a wide variety with new options every month. For shoe lovers looking to indulge their fetish for less, this is the subscription service for you. In addition to shoes, shoppers can choose from clothing, bags, and accessories.
VIP membership costs $39.95 per month, and you’ll get your first style at a discount. The monthly membership fee gives you one credit each month toward purchases of $39.95 or more. Members earn exclusive offers and receive free shipping on orders over $39, not a difficult point to reach because shoe styles start at $29.95.
The website is easy to navigate and includes virtual look-books with fall trends and new collaborations. You can pass over your personal showroom and view everything available, including clothing, bags, and accessories. Every category is searchable with multiple filters, so you don’t get overwhelmed by the choices.
Shoe prices start at $29.95, and you don’t have to be a member to shop Shoedazzle. However, VIP members enjoy the benefits of a subscription, including discounts and special offers. As a member, you would pay a monthly subscription fee of $39.95, which is then applied as a credit toward your monthly purchase.
If you don’t find something you like in a particular month, you can save your credit for use at another time. You can also choose to skip a month (or as many months as you’d like), no questions asked.
With more than 7,500 reviews on Trustpilot, Shoedazzle averages 4.3 out of 5 stars. 65% of reviewers rated Shoedazzle as excellent. Positive comments noted excellent choices, great fit, and praised the ease of ordering from the site. Others mentioned quick delivery and reasonable pricing for what you receive.
Several reviewers note how pleasant customer service representatives were when making changes or checking on inventory. Negative comments accounted for less than 15% of the reviews on Trustpilot, mostly related to billing issues.
The company doesn’t fare quite as well with the 33 reviews on Consumer Affairs. Complaints vary from difficulty canceling memberships to poor quality shoes that fell apart after a few days. Several commenters noted trouble finding items they liked that were in stock in their sizes.
They have an A+ rating with the Better Business Bureau despite more than 150 complaints. More than half of the complaints were related to problems with products, and another third involved billing issues. Over a third of the complaints were marked as resolved in the past year.
Here's a video review from Shelby Davis:
In case you’ve still got questions, we’ve got answers to some common ones about Shoedazzle.
You can cancel your VIP membership at any time by calling 1-888-508-1888. Customer service representatives are available 24 hours per day, seven days per week.
Customer service can be reached at 1-888-508-1888 or on their Facebook page. You can also contact them via live chat on their website, seven days per week, from 6 am to 6 pm Pacific Standard Time (PST).
You will have from the 1st through the 5th of the month to shop your collection and orders will be shipped within two business days of placing your order.
According to their website, you can return unsatisfactory purchases within thirty days if they are new and unworn. To start a return, log in to your account and go to “order history.” From there, click on the order number for the item you’d like to return and click on the return/exchange link. You will be directed to the return authorization process, which includes steps to generate and print your return label and packing slip.
Once an order is placed, you can only make changes to the shipping address and only if the order has not been shipped.
Shoedazzle was founded in 2009 by Brian Lee, Robert Shapiro, M.J. Eng, and Kim Kardashian. The online retailer was created for women to get an affordable fashion fix without sacrificing style. Lee left his position as CEO in 2012 and was replaced by Bill Straus, whose changes delivered a massive blow to the company. In November 2012, Lee returned to stabilize the company despite being CEO of Honest.com as well.
In 2013, fashion expert Rachel Zoe joined the team as a stylist, and the company was acquired by JustFab. Brian Lee remains CEO of Shoedazzle since they continue to operate as an independent company with individual branding.
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