Purple Carrot Review - Plant-Based Meal Kit Subscriptions

purple carrot review

Purple Carrot provides plant-based meal kits with easy-to-follow instructions. Each box comes with pre-portioned ingredients and a recipe. You can even select extras – like breakfasts – that can be prepared in 5 minutes. Plans start at just $7.99 per serving plus free shipping which makes it cheaper than eating out! Each week you can choose from a selection of meal choices to be delivered the following Monday, Tuesday, or Wednesday.

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How It Works

Get started with Purple Carrot by selecting the plan that’s best for you.  Singles, couples, and small families will appreciate the 2-serving plan, while larger families can choose a 6-serving plan. Each week, some recipes are labeled high-protein, gluten-free, and even “quick-and-easy” to help you narrow your selections to fit your schedule and preferences. Once you select your plan, you’ll be prompted to sign up with Facebook or create an account with your email address.

Each week you’ll be given a selection of plant-based meals to choose from. For people wanting breakfast and lunch, Extras can be added to your order for prep and go meals that can be ready in minutes. Your meals will arrive the next week with easy-to-read recipes, quality ingredients, and tips for the kitchen. Like most meal kit programs, the only things not included in your box are oils, salt, pepper, and your pots, pans, and cooking utensils.

What Makes Purple Carrot Unique?

Finally, a vegan meal kit! It doesn’t matter if you’re a tried and true vegan or merely hoping to test the vegan waters; this is a chance to expand your palate. This meal kit will appeal to the masses because it’s the perfect opportunity to try a serving or two of something you wouldn’t normally purchase.

  • Vegans in a rut with meal planning and begging for a change
  • Vegan-curious people who don’t know where to start
  • Veggie lovers disappointed in other meal kit options that lack enough veggies.

Purple Carrot is passionate about plant-based eating because of the health benefits and environmental impact. The company points to scientific evidence backing the health benefits of plant-based eating, including decreasing your chances of high blood pressure, heart disease, and diabetes. There is also the environmental impact of going vegan for at least one meal per week, like reducing your carbon footprint and saving hundreds of gallons of water by choosing vegetables over beef.

If you’re heading out of town or committed to dinners out for a week, it’s easy to pause the service temporarily. There’s no need to contact customer service, simply login to your account and make the changes there. Just make sure you arrange to skip by the Tuesday night before your scheduled delivery.

What We Like

  • Plant-based meals with a lot of vegetables
  • Step-by-step instructions with photos
  • Extras that include on-the-go breakfasts and lunches
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    Good portion sizes
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    Reasonable pricing with free shipping

What Could Be Better

  • More choices for plans than just 2- or 6-serving
  • More meal options each week, especially for the 6-serving plan
  • Some recipes are bland and could use a little more flavor

Pricing & What’s Included

You have two plans to choose from depending on the size of your household. Your meal kit will arrive in an insulated box with all ingredients you’ll require except for basics (olive oil, salt, and pepper). The recipes include detailed instructions that walk you through meal prep step-by-step and include photos of the process. Be sure to look for promotional deals, like $20 off your first order.

Two Servings

  • Three meals per week
  • $11.99 per serving
  • Free shipping

Six Servings

  • Two meals per week
  • $7.99 per serving
  • Free shipping

Extras

  • Extras cost $24 a piece
  • Breakfast extras come with four servings ($6 per serving)
  • Lunch extras are good for two servings ($12 per serving)

Purple Carrot Reviews

With more than 200 reviews on Yelp, Purple Carrot has mixed reviews from customers. Despite having a “Very Good” score from Consumer Reports, the average on Yelp is 2.5 out of 5 stars.

The Good. According to Consumer Reports, the consensus was that tasters appreciated the meals and ease of preparation were echoed in the positive reviews on Yelp. Customers applauded the use of ingredients that were mostly organic, GMO-free, and ethically sourced. Free shipping was also a perk mentioned by several reviewers.

Dissatisfied customers often commented on the poor quality of produce they received, the complexity of the meal prep, and heavy use of tofu in recipes. Several people noted the time it took to prepare meals, and the amount of chopping involved indicating they would not be suitable for beginning cooks. A few negative reviews mentioned the amount of plastic used for packaging, and this was a common complaint, even among favorable reviews.

Many of the positive reviews on Yelp voiced confusion over the negative reviews about this subscription service. There’s some question about the number of processed ingredients (processed cheese) and soy (tofu) in the meals, but overall, returning customers appreciate the flavor, global influences, and portion sizes.

Here's a video review from Cre Gone Vegan: 

Frequently Asked Questions

In case you’ve still got questions, we’ve got answers to some of the most common ones.

How Can I Cancel My Subscription?

Log in to your account and go to your profile. In Account Settings, next to Subscription Status, click “Change” and scroll to “Cancel My Account.” You’ll be asked to complete a short survey to complete the cancellation. There is also an option to pause the subscription.

How Can I Contact Customer Service?

Call 1-857-703-8188 Monday through Friday from 9 am to 5 pm Eastern Standard Time (EST). Or email them at hello@thepurplecarrot.com.

When Does it Ship?

Meal plans are shipped via FedEx weekly on Monday, Tuesday, or Wednesday.

Where Can I Find Nutritional Information and Ingredients for a Recipe?

Nutritional information and ingredients appear on the recipe in your box. They are also available on the website.

Can I Give Purple Carrot as a Gift?

Yes! You can choose your own gift amount, add a personal message, and either print it as a .pdf or have it delivered via email.

Company History

Andy Levitt founded Purple Carrot in 2014 after being diagnosed with Crohn’s disease at age 40. Miserable and in pain, Levitt sought relief that medicines couldn’t give him and stumbled into plant-based eating. He learned that eating plant-based could ease his symptoms and have an impact on the environment.

In 2015, Mark Bittman, former cookbook author and food columnist for The New York Times, joined the team. He brought a following with him and inspired others to give the meal kit a try. From there, the company’s popularity rapidly grew.

2018 was a growth year for the company as they added a partnership with Olympic gymnast, Aly Raisman and an equity investment from Fresh Del Monte. In April 2019, Purple Carrot was sold to Oisix ra Daichi, a Japanese meal kit and organic food delivery service. Levitt stayed on as CEO and kept his leadership team intact.

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