Play! by Sephora is a monthly beauty box that delivers makeup and other beauty products. Each delivery includes five trial-size samples in a reusable and recyclable bag. Customers can expect to save up to 85 percent off retail costs with each box. Boxes arrive between the 15th and 25th of each month.
Play! By Sephora is a curated beauty box that features “a little slice of Sephora” each month. Each box contains samples of popular in-store products that are tailored to your beauty preferences.
According to Sephora, the box contains top products from exclusive brands, which can include everything from skincare to makeup, hair care, and trial-size fragrances. Subscribers receive five trial-size samples and another “bonus” inside a reusable and recyclable bag.
Each box also contains a PLAY! PASS, which subscribers can redeem in-store or online at Sephora for 50 bonus Beauty Insider points (purchase is required to redeem the points). Beauty Insider Points grant subscribers access to even more trial-size samples via the online “Rewards Bazaar.”
To sign up, just click on “Subscribe Now.” The following page has details about which box ships next and what the deadlines are. To continue to sign up, click “Subscribe Now” at the top of the order page. You will see a prompt to either sign into your Sephora account or create a new account.
Once you sign in, you’ll confirm your subscription, enter your billing and shipping information, and confirm the order.
But keep in mind that you’ll need to fill out your beauty profile, called a PLAY! PROFILE, to ensure the products suit your specifications. Even if you don’t fill out the profile, your box will still ship, so this is an important step to get a more customized box.
Play! by Sephora is a beauty product subscription box that is unique because it features products customers can also find on the shelves in their local Sephora store. Plus, the box includes a pass that allows customers to receive rewards points when they make an in-store or online purchase (must be a full-size product).
Each month’s subscription also features exclusive access to additional content such as tips, tricks, how-to guides, and videos and tutorials on the products in the box. Of course, if you try a beauty product that you love, you can go to the nearest store (or shop online) and pick up a full-size version of that product.
Play! by Sephora reviews highlight a good mix of products, including old favorites and new, more innovative products, calling it an excellent way to sample things they wouldn’t otherwise know about.
A single subscription option is available with this beauty box program, though past boxes are sometimes available for purchase during a specific timeframe.
Past boxes have featured items like:
This beauty box receives four out of five stars overall on Consumer Affairs, with the top positive Play by Sephora review noting a good variety of products for a great value.
One negative Play! by Sephora review highlighted that many products were repeated, just from different brands. For example, the customer noted receiving multiple lipsticks from different brands but in the same shade and a range of highlighters in different shades.
The lowest Play! by Sephora review notes issues with shipping and tracking, specifically a delayed package and issues getting accurate tracking information. However, there were relatively few negative reviews overall, which contributed to the brand’s good standing on Consumer Affairs.
Although the beauty subscription box has separate review pages on many sites, some customers leave reviews for the boxes in their more general Sephora reviews. One customer noted that while the box is “fun,” samples are often missing.
Other customers simply stated that they “really liked” the subscription service, in addition to the other aspects of the online shopping experience.
Watch Sephora unbox one of their recent deliveries below:
Here are a few frequently asked questions about this beauty box.
Boxes ship early in the month and arrive between the 15th and 25th.
You can reach customer service via phone at 1 (844) PLAY-HLP. Note that the contact information for the store, Sephora, is different than the subscription box program.
You can cancel your subscription online via your account anytime, or you can call Customer Service to cancel. To cancel online, sign in to your account and navigate to the “Subscriptions” page. Then follow the instructions to cancel.
At this time, the company does not offer gift subscriptions, only individually-billed subscriptions.
No, the company does not allow subscribers to pause or delay deliveries. You may cancel anytime, but you must cancel before the first of the month to avoid being charged for the next month’s delivery. However, because they do not offer multi-month subscriptions, there is no term to wait out before canceling.
Sephora is a brand with a long history; it started in 1969 in Paris, France with Dominique Mandonnaud. Today, the Global president and CEO is Chris de Lapuente, and the brand sells products all over the world.
The subscription service Play! By Sephora came out in 2015 and began with a small sampling of cities: Boston, Columbus, and Cincinnati. Full service rolled out in 2016 and spanned the greater US—but the company has yet to expand overseas, although it has Sephora stores in over 33 countries worldwide.
Along with their store and online sales, the beauty brand has also rolled out a digital application where consumers can use augmented reality for virtual makeovers before purchasing products. Of course, in-store makeovers are also popular at the beauty counter, but the beauty of the subscription and online shopping programs is that customers don’t have to set foot in a store.
See the video below for the brand’s own unboxing with their Beauty Director and Associate Creative Director.
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