NomNomNow Review - Fresh Pet Food Subscription For Dogs & Cats

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NomNomNow is a pet food subscription that provides healthy, fresh homecooked meals for cats and dogs. Each delivery contains pre-portioned meals according to your pet’s dietary preferences and medical needs. Pricing varies based on pet type and recipe, so each pet will receive a custom quote based on diet and size. Shipment dates depend on subscription date, trial period status, and other factors, so specific timelines vary.


How It Works

This subscription isn’t a treat or toy plan. Instead, it’s a healthy meal plan for your cat or dog. Each monthly shipment includes pre-packaged and pre-portioned meals for your pet or pets that take into consideration any allergies, medical needs, and the size and breed of your pet.

Each monthly subscription covers meals for a full month for your pet. Meal recipes, serving sizes, and other details are pre-determined through a survey that you fill out. You’ll also communicate with a nutrition consultant from the company who will help ensure your expectations and your pet’s needs are met.

To get started, you can click on the discount banner at the top of the website’s page or sign up through the “Let’s Get Started” button. They offer a 20 percent off deal for your pet’s trial period. To get started, enter your name, email address, pet’s name and type, and their weight.

After you enter your pet’s name and type, the page will expand to include their current weight, target adult weight, birthday, and a selection of recipe options.

For dogs, you’ll choose from Heartland Beef Mash, Tasty Turkey Fare, Chicken Chow-Wow, and Porkalicious Potluck. For cats, the meal options are Chicken Chow-Meow and Flavorful Fish Feast.

Once you make a meal plan selection, you can choose a delivery frequency: Weekly, 2 weeks, or 4 weeks. With this information, the website will generate a price quote for your trial period, which lasts one month (28 meals).

What Makes NomNomNow Unique?

NomNomNow is different from treat and toy-based monthly pet subscription boxes. It’s a home-made food service that delivers fresh meals to pets. When you sign up, you’ll give the company your pet’s information, including any pre-existing conditions or other specifications, and receive a custom-tailored meal plan for your pet.

The company sources all the ingredients, prepares the meals, portions your order, and ships it to your door. Then, you refrigerate or freeze the meals until your pet is ready to eat them. In addition to monthly plans, you can also request a trial meal period, order treats, or get a Variety Pack for your pet to sample.

Overall, the company’s meal plans intend to help pets recover from illness, lose or gain weight for their health, wean off potentially harmful medications, and become healthier overall.

What We Like

  • Free shipping on orders over $30
  • Variety Pack sample options
  • Food for both cats and dogs
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    Each subscription is custom to pets’ needs

What Could Be Better

  • No flat-rate plans

Pricing & What’s Included

Overall, pricing per meal plan will depend on a number of factors:

  • Pet type, whether cat or dog
  • Intended adult pet weight, whether they need to lose, gain or maintain
  • Delivery frequency (best value is monthly)
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    Caloric needs and total pounds’ worth of food per shipment
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    First-time subscriber discounts (currently 20 percent off)

In general, a trial meal plan can cost between $25 and $45 per week depending on the discount application, the type of pet you have, and which recipe you select. More frequent deliveries incur a higher cost, while the 4-week term is the best in terms of value.

Meal Plans for Dogs

Dog meal plans include four flavor options:

  • Heartland Beef Mash: ground beef, potatoes, eggs, carrots, peas, fish oil, and a nutrient mix
  • Tasty Turkey Fare: ground turkey, eggs, brown rice, carrots, spinach, fish oil, nutrient mix
  • Chicken Chow-Wow: diced chicken, sweet potatoes, yellow squash, spinach, fish oil, and nutrient mix
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    Porkalicious Potluck: pork, potatoes, green beans, yellow squash, mushrooms, kale, fish oil, and nutrient mix

Meal Plans for Cats

Cat meal plans include two flavor options:

  • Chicken Chow-Meow: Boneless chicken thigh and breast, chicken liver, asparagus, carrots, spinach, cantaloupe, and nutrient mix
  • Flavorful Fish Feast: tilapia, salmon, beef fat, yuca, carrot, and nutrient mix

NomNomNow Reviews

Thanks to mostly glowing feedback on Trustpilot, the company has a rating of Excellent with over 300 consumer responses. In general, each positive NomNomNow review discusses high dog and cat food quality, overall improved pet health, and pets’ enjoyment of their meals.

NomNomNow reviews also commonly praise the company for their responsive customer service and their attention to environmentally friendly practices with packaging and shipping. Subscribers also appreciated the fact that the pet food is human-grade and uses fresh ingredients with excellent quality control methods.

The few negative reviews on Trustpilot reflect difficulties with billing, shipping, and packing issues. Some users reported difficulty updating or accessing their online accounts. Others mentioned the failure of ice packs within a shipment, a potential drawback of ordering fresh food that utilizes ground shipping methods.

Here's a recent video review of the fresh pet food delivery service from Top Dog Tips: 

Frequently Asked Questions

Here are a few frequently asked questions about NomNomNow.

When Does It Ship?

Subscribers can select from three subscription lengths, so delivery dates depend on individual preference and what day you sign up.

How Can I Contact Customer Service?

You can reach out to customer service via email at

Why Should I Choose Nom Nom Now?

The company employs veterinarians, pet nutritionists, and more to create meals that are tasty for pets but also healthy and additive-free. Their goal is to help pets be healthier through delicious food that’s convenient for pet parents.

What If My Pet Doesn’t Like The Food?

Though the company makes no guarantees about the taste of its food, they do offer a 30-day Care-grade guarantee. This policy means if your pet isn’t showing signs of being healthier and happier, the company will pay for your pet’s next diet- up to $40 worth of pet food.

Who Prepares The Food?

The company employs veterinarians and nutrition experts to create and prepare the pet food recipes. They offer support via their website on pet nutrition and how to help your pet live their best life.

NomNomNow was created by four co-founders: Alexandria Jarrell, Wenzhe Gao, and brothers Nate and Zach Phillips. The four animal lovers developed their concept in 2015 as a means of producing fresh and healthy meals for beloved family pets.

The company produces their recipes in a local Oakland, California kitchen and employs board-certified veterinary nutritionist Dr. Justin Shmalberg to guide its recipe creation and production.

Check out the video below to learn more about how the service works! 

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