Madison Reed Review - Personalized Hair Color Beauty Subscription Box

madison reed review

Madison Reed is a beauty subscription box that includes professional quality hair color delivered to your door. Each delivery includes professional, salon-quality hair color, cleansing wipes, barrier cream, a protective cap, two pairs of gloves, and an activator. Subscribers can expect to pay 75 percent or more off salon costs. Initial shipments go out within 24 hours of order placement and take between three and seven days to arrive.


How It Works

Madison Reed hair color custom-matches each subscriber with personalized shades, then ships a ready-to-use coloring kit to their doorstep. First is a simple quiz that asks about details such as natural hair color, the presence of gray hairs, current color status, and hair texture. 

Then, subscribers check out and their order ships within the next day or two. Each kit includes step-by-step instructions on how use the permanent hair color, plus everything you need to protect your skin, clothing, and bathroom from the dye.

With a membership to the site, you’ll continue to receive permanent hair color deliveries according to the schedule you decide on. You can update your color preferences and delivery dates any time, plus skip a delivery if you want.

What Makes Madison Reed Hair Color Unique?

These beauty boxes contain everything customers need to dye their red, blonde, or dark brown hair at home with little mess or stress. Instead of visiting a salon, subscribers receive their custom, professional-quality hair dye in a convenient kit that includes all the supplies to complete the dye job.

In addition to the permanent hair color and instructions, each kit also contains other hair products such as the conditioning color activator, barrier cream to keep the dye from staining skin, a cleansing wipe to remove stray color, and color-enhancing shampoo and conditioner.

The company is also unique because its dyes are cruelty-free and don’t require animal testing. Only ingredients such as keratin, honey, baobab oil, Argan oil make the ingredient list; there are no additives like ammonia, parabens, phthalates, gluten, sodium lauryl sulfate, or titanium dioxide. 

What We Like

  • Cruelty-free formula with no animal testing
  • Works on red, gray, blonde and brown hair
  • Color Quiz and shade selector to match the color perfectly
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    Over 45 shade choices
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    Returns accepted
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    Can purchase hair dye in single purchases

What Could Be Better

  • Shipping fees apply with recurring shipments (often free on first shipment)
  • Must pay extra for more color for longer hair
  • No option for kit without extra accessories/products

Pricing & What’s Included

Anyone can order Madison Reed color from the company and have it delivered to their home. However, the membership option is the subscription referred to here. Members save 20 percent on their hair color with every delivery, receive free samples and birthday gifts, and do not pay any annual fees for their subscription beyond the cost of their dye orders.

A one-time order starts at $26.50 for one tube of color plus the dye kit. Membership is $21 per delivery with delivery options ranging from two to eight weeks apart. An extra tube of dye (for longer or thicker hair) is $14 per box. A professional color toolkit featuring a bowl, brush, wide tooth comb, and 4-pack of clips is also an extra fee ($10). 

Each kit includes:

  • Customized instructions in 10 steps or less
  • Barrier cream to keep color from bleeding
  • A cleansing wipe to wipe away any dye
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    Radiant cream color
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    Conditioning color activator
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    Protective cap
  • Two sets of gloves (one for coloring and one for rinsing)
  • Color enhancing shampoo and conditioner (.5 oz tube of each)

Other extras include root touch up powder, styling gel, gloss treatment, and more at an additional fee.

Madison Reed Reviews

Madison Reed reviews on Highya average two and a half stars out of five. The majority of reviews are negative, with subscribers noting how difficult it is to cover up gray hairs with the dye formulas. Some reviewers dealt with reactions to the dye, including skin irritation and itching. Positive reviews appreciated the dye’s nice smell and the ease of ordering. 

Madison Reed reviews on the company’s Facebook page reflect an overall 3.8 rating out of five thanks to over 400 responses. Customers who left negative reviews highlighted dissatisfaction over shipping procedures and delivery updates, or the lack thereof. Some reviewers noted that the quality of the dye was comparable to store-bought, and so they were not impressed overall.

Positive reviews reflected the ability to adequately cover gray hairs, the pleasant smell of the dye, and the ease of color selection and ordering in comparison with visiting a salon or going to a store.

Here's an honest video review about the hair color from Jennifer Joyce Beauty: 

Frequently Asked Questions

Here are a few frequently asked questions about the company.

When Does It Ship Every Month?

Specific shipping dates depend on when you first signed up; recurring orders arrive at intervals of two to eight weeks, per your preference. Initial orders ship within the first 24 hours of the order if you subscribe Monday through Friday.

How Can I Contact Customer Service?

Customer service is available via email at

How Can I Cancel My Subscription?

You can either contact the company via phone to cancel or you can cancel an upcoming delivery via your account dashboard. Log in, navigate to the Account area, then click on “Edit Auto Delivery.” Scroll down to “Cancel Auto Delivery.”

You can also opt to ship a delivery early or skip an upcoming delivery.

Can I Return Hair Color?

Yes, the company does accept hair color returns. Items such as unopened color kits, root reboot, color reviving gloss, accessories, and shampoo and conditioner can be sent back as “Return to Sender” for a refund.

Will the Dye Cover Grays?

According to the company, their dye is formulated to cover up gray hairs. However, some reviewers noted that their grays were either not completely covered or were tinted a different color than the rest of their dyed hair.

Suffice it to say, individual results likely vary and will depend on the thickness and texture of your hair, among other factors. However, the company does provide stylist support for subscribers, meaning you can get expert advice on color without ever stepping into a salon.

Company History

The brand Madison Reed hair color was founded by Amy Errett, an entrepreneur who was formerly a CEO and chief asset gathering officer. She also has experience in a handful of venture capital firms, too, but decided to embark on a journey to create gentle hair coloring formulas.

Her research led to a manufacturer in Italy where she began creating dyes that were free of harsh chemicals. Errett also named the company in honor of her daughter. Early testing and research involved watching women color their hair in their own homes, so the researchers could develop dyes and methods for home application that were intuitive.

Today, every customer service person in the call center is also a colorist, something that Errett recognized is essential for consumers coloring their hair with at-home kits.

In addition to the ship-to-home options, the company also has salons in various locations in the US. For that reason, there are some Madison Reed reviews which reflect a customer’s specific experience at a salon or with a particular stylist.

For a visual of what’s in each hair color kit plus how to use your first order, check out the video below from the company.

Interested in this crate?Learn more & get your box today!

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