Kawaii Box Review - Monthly Japanese Subscription Service

kawaii box review

Kawaii Box is a monthly subscription box that brings you super cute merchandise from Japan. Each box comes with 8-10 toys, snacks, accessories, and more. Members can expect to save up to 55 percent when compared to retail prices and similar kawaii-themed subscription services. The first box ships within a few days of order placement while all boxes after that ship at the end of each month.


How It Works

This kawaii subscription box is ideal for anyone who loves cute things. Each subscription box comes with unique themed items shipped directly from Japan.

Signing up for the subscription service is easy. On their webpage, you can choose between the 1 Month, 6 Month, and 12 Month prepaid plans. Once you’ve decided which plan you like best, select Proceed To Checkout and fill in your billing and shipping information.

After you’ve placed your order, it will take anywhere from 1 to 4 weeks for your first box to arrive. The amount of time it takes depends on your location, and some people may receive their boxes sooner than others.

What Makes Kawaii Box Unique?

Kawaii Box sends you tons of adorable items from Japan. They include a variety of brands in each box, and while many Japanese subscription boxes send a single specific type of item like snacks or toys, this subscription company sends a little of everything. They even send you practical items like sandwich bags!

They also offer free shipping all over the world. Their goal is to bring a little more positivity to others through sending them lots of cute stuff and spreading the love for all things kawaii.

Even though you can’t customize your box, you can buy specific things you like through Blippo, the company that runs this subscription service. They have plenty of items from past boxes that you can choose from!


  • Lots of items in each box
  • Can order items featured in past boxes
  • Free international shipping
  • Lots of brands included in every box
  • Variety of toys, snacks, and more


  • No options for dietary restrictions or preferences (i.e. gluten-free, vegan, etc.)
  • No upgraded or premium box options
  • No customizable box options

Pricing & What’s Included

While every box comes with 8-10 kawaii Japanese items, there are a few options for ordering. Each plan is prepaid (there is no monthly billing option) and all boxes contain the same items from month to month. Every individual box is different, but each month you’ll receive a variety of items like these:

  • Plushies and squishies
  • Collectible mystery boxes
  • Keychains and charms
  • Stationery
  • Japanese candy and snacks

All boxes are themed, so each one has something new to offer. To give you a better idea of what’s been included in past boxes, here are some specifics:

  • Disney stickers
  • Gel pens
  • Hair clips
  • Washi tape
  • Gummy snacks

There are also a few options for subscription and billing preferences:

1 Month

  • Cost: $21.90 per month
  • Free shipping
  • Can cancel anytime before next month’s billing

6 Months

  • $125.40 prepaid ($20.90 per month)
  • Free shipping
  • Most popular option

12 Months

  • $238.80 prepaid ($19.90 per month)
  • Free shipping
  • Most value per box

Kawaii Box Reviews

Kawaii Box has a 9.5 out of 10 rating on TrustPilot, and 92% of their 249 ratings are 5 stars. The reviews on their Facebook page are also mostly positive, and there they have a 4.7 out of 5 star rating.

Customers on both TrustPilot and the company Facebook page make similar comments about the quality and cuteness of the products in each box. Some parents open the boxes with their kids and are impressed with the amount and the selection featured in each box. Many customers even point out specific items they enjoy from their latest delivery.

Blogger testimonials featured on the company website state that the box is a great gift idea for kids and teens who love cute things and are fans of Japanese culture. One Kawaii Box review also says that even if you don’t love every single one of the 8-10 items, they’re perfect to share with friends who have the same love for kawaii stuff.

Although most of the feedback is positive, there are a few critical Kawaii Box reviews on their Facebook page. Some people feel that the content of the boxes is not worth the price. Others say that their box arrived with damaged items. Some of the negative comments also come down to personal preference, as with one person who says the items in the boxes are targeted toward a younger age group, though plenty of adults enjoy the products.

On a positive note, customer service is very responsive to all feedback. They seem willing to replace items that arrive damaged and try to help customers as much as possible. On the whole, most Kawaii Box reviews feature glowing praise for the subscription service.

Frequently Asked Questions

Here are some common questions and answers about Kawaii Box: 

How Can I Cancel My Subscription?

If you’d like to cancel your subscription, all you have to do is log in to your account on their website and select the option to cancel. Be sure you cancel before you’re billed for the next month since your subscription will renew automatically.

Only the 1 Month subscription boxes can be canceled. They cannot cancel or refund 6 Month or 12 Month subscriptions after they ship your first box.

How Can I Contact Customer Service

You can reach customer service at hello@kawaiibox.com. They generally reply to messages within 1 business day. They are not able to receive any calls.

When Does It Ship Every Month?

Your first box ships within a few days of placing your order. All boxes after that ship at the end of each month.

One thing to keep in mind is that the first box you receive will be the next month’s box. So if you ordered your box in May, your first box will be the June box. Boxes take anywhere from 1 to 4 weeks to reach you, and the farther you are from Japan, the longer it’ll take. For example, if you’re in North or South America, you can expect it to take closer to 4 weeks.

Can I Customize My Box?

Each subscription box contains the same items regardless of your payment plan. They do not offer customized or premium boxes at the moment.

They are also unable to accommodate dietary needs when it comes to Japanese snacks. They cannot guarantee that foods are gluten-free or free of animal products, as manufacturers do not always specify all ingredients.

What Currency Will I Be Charged In?

Prices listed on their website are in US Dollars. If you live in a country other than the United States, your order amount will be converted either by PayPal or through your credit card company.

Company History

Kawaii Box is owned by Blippo and got its start in 2014.

They are one of the most popular Japanese subscription services featuring kawaii items. Their mission is to spread kawaii culture across the world and bring joy to lovers of all things cute. Their boxes are especially popular with young and teenage girls.

The company has been featured on many different platforms, including NBC’s The Today Show, Buzzfeed, BUST, and Tofugu.

You can watch an unboxing of the May 2019 subscription box here:

Interested in this crate?Learn more & get your box today!

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