HelloFresh Review: Is This Meal Delivery Kit Service Worth It? [Updated October 2019]

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HelloFresh is a food subscription box that delivers fresh, healthy ingredients right to your door, making preparing tasty meals for you and your family simple. It comes with everything you need: ingredients, a recipe card, and instructions to make the meal. Prices may be comparable to or higher than grocery store shopping, and members can expect deliveries every week.


How It Works

Hello Fresh is geared towards people who are pressed for time and have difficulty getting to the grocery store and meal prepping. It’s also perfect for people who want to improve their cooking skills, as the instructions are detailed and the meals are reasonably straightforward to make. And since there are no single servings, it’s perfect for couples.

Each food subscription box comes with ingredients carefully packed in an insulated Styrofoam cooler that correspond to the number of meals you request. They are labeled and separated to make the whole process a no-brainer and include everything except kitchen essentials like oil and spices.

As we mentioned, the box includes detailed instructions on how to make each meal. These recipe cards have photos and walk you through each dish step by step. Certain food items have additional instruction information.

Signing up for the service is straightforward. Go to Hello Fresh’s website, click the “Get Started” button, and you will be prompted to complete the process. First, you’ll have to choose between the three plans they offer, which are classic, veggie, or family. If you opt for the classic or family plan, you can also pick the recipes that you want, too.

Finally, indicate the number of people who will be eating, and decide on the amount of meals you want. Once you’ve done completed all these steps, enter your credit card information and complete your order. You’ll be enjoying your first meal in no time!

What Makes HelloFresh Unique?

Given the high volume of meal kit subscriptions, you’re probably wondering why you should choose this one above other similar options. The answer is that Hello Fresh has distinguished itself in several ways.

All the chefs and dietitians have the proper credentials, so you know that you’re eating nutritious meals. All produce is locally sourced to provide customers with fresh food, and the ability to add wine to your box is a fantastic way to try new pairings—without having to lug around heavy bottles from the store. You can also purchase utensils from the company if you don’t have the required ones to make a specific dish.

Above all, what makes this brand shine is their ability to make cooking feel fun and accessible to anyone. There’s no hoity-toity language on the recipe cards, and the whole experience feels casual and open to everyone, even if you lack cooking experience. Plus, the kit lets you have dinner on the table fast, so that you can get to the important part of your day: enjoying time with your family.

What We Like

  • All recipes are quick and straightforward
  • The recipe cards walk you through the cooking process
  • Dishes are varied
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    Free delivery on all orders
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    You control how many meals you receive
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    There is a choice of wines to accompany your meal

What Could Be Better

  • There are no meal options for singles
  • Sometimes you receive canned foods
  • There are no dessert options, which some other meal kits offer
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    Not ideal for people with dietary restrictions
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    Too much packaging

Pricing & What’s Included

Hello Fresh prices are per serving, and your total cost will depend on whether you choose the classic, family, or veggie plan. All orders receive free shipping.

The prices are as follows:


  • $9.99 per service
  • Minimum cost $59.94 for 3 meals per week for 2 people


  • $8.74 per meal
  • Minimum cost $69.92 for 2 meals per week for 4 people


  • $9.99 per service
  • Minimum cost $59.94 for 3 meals per week for 2 people

HelloFresh Reviews

We turned to TrustPilot to hear real customer feedback about how this company’s performance. Customer feedback forms a critical part of our Hello Fresh review, and the company has an impressive 15,340 reviews and an 8.4 out of 10 TrustScore.

Overall, there were quite a lot of positive reviews and happy customers that were pleased with many aspects of the service. The most standard comments were that the quality of the food was excellent, the dishes tasted good, and it was easy and fast to get meals on the table.

Most felt that the kit allowed them to eat healthier, and the convenience of the service seemed to be one of the most critical factors for customers.

The negative reviews, of which there were quite a few, didn’t reveal anything alarming about Hello Fresh’s business practices. Instead, they were complaints common in the meal kit industry. Some people had issues with the quality of food and the portion sizes (which were deemed to be small), as well as the amount of waste created by the packaging.

There were also complaints about price, which also tend to be standard for these services.

Here's a video review from Love Tricia: 

Frequently Asked Questions

This Hello Fresh review wouldn’t be complete without some questions customers commonly ask about the company.

How Can I Cancel My Subscription?

If you do not love your subscription, canceling it is as simple as logging into your account and completing a few easy steps. Once you’re logged in, click on your name, which is located in the upper right-hand corner, and then click on “Account Settings.” Scroll down to where it says “Cancel Plan” and follow the instructions to cancel.

How Can I Contact Customer Service?

There are many ways to contact the company if you run into any issues.

You can visit the Hello Fresh help center and take advantage of the live chat feature. You can also send them a message on the website, or you can call at (646) 846-FOOD (3663).

When Does It Ship?

Hello Fresh ships weekly. All customers receive deliveries on Wednesday, Thursday, and Friday, and specific areas receive shipments every day. You can look at your account to see when to expect your box and even change it up to five days before your delivery day. The delivery window is from 8 am to 8 pm.

Does HelloFresh Offer Vegetarian Meals?

Yes, they do. The vegetarian meals come in the three-meal format for either two or four people, and they don’t include meat or fish. There are also some vegan recipes, which the recipe cards denote in this case. Most dishes are easy to make vegan by simply leaving out certain ingredients.

Does Hello Fresh Provide Nutritional Information?

Nutritional information is readily available in various places. You can find it online, on the app, and on the recipe cards that are included in each delivery. Most meals contain anywhere from 500 to 800 calories.

Company History

We want to finish this Hello Fresh review with a brief overview of the company. Dominik Richter, Thomas Griesel, and Jessica Nilsson are the cofounders, and they began the company in 2011 in Germany. The trio didn’t know it at the time, but their business would become one of the pioneers in the meal subscription industry.

Since its inception, Hello Fresh has acquired other meal kit companies like Green Chef and My Cook Box and enjoyed incredible success. Hear more about how it came to life in the video below.

Interested in this crate?Learn more & get your box today!

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