Firstleaf Review - Wine Club Subscription Service [Worth It?]

firstleaf review

Firstleaf is a monthly wine subscription club customized to your tastes. Each box comes with 6 bottles of high-quality wine selected based on your personal preference. Members save about 60% off retail prices of both red and white wines. Boxes usually ship within 2-5 days of ordering, with the option of choosing an arrival date that works for you.


How It Works

This subscription service is great for any wine lover looking to try something new. Every month, wine experts put together a box of 6 different wines from all over the world and ship them to your door.

Signing up is easy. The first step is the quiz found on their homepage. The quiz asks you questions about your personal wine preferences, including those you like or dislike and how adventurous you are in trying new wines. At the end of the quiz, enter your email address to find out what wines they recommend for you.

After that, the wine experts will send you your introductory box with 3 or 6 bottles selected based on your quiz results. Then you can taste them all and rate your selection!

What Makes Firstleaf Unique?

This wine subscription box has plenty to offer! It’s the only one completely tailored to the customer and they have a huge selection. They’re always searching for new wines to include in each box, so you won’t run out of new things to try. Plus, you can decide when and how you receive your box each month along with the option to choose what’s inside it.

With each box, you can rate your wines to let the company know which ones you liked and which ones you’d rather avoid.


  • Personalized wines based on thoughtful selection
  • Choice of shipping carrier (UPS or FedEx)
  • Large selection of wines
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    Detailed wine descriptions
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    Option to choose wines included in each box
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    100% satisfaction guarantee


  • No gift subscription option
  • Only one type of subscription
  • Does not ship to all US states or internationally

Pricing & What’s Included

The first shipment you will receive is your introductory order. There are two types of introductory orders you can choose.

3 Bottle Introductory Order

  • Includes 3 bottles of wine
  • Costs $15 (about $5 per bottle)

6 Bottle Introductory Order

  • Includes 6 bottles of wine
  • Costs $39.99 (about $5 per bottle)

Future Shipments

After the introductory order, there are a few ways to set up your box. After you rate your wines, you can let Firstleaf review your preferences and they’ll customize your box for you. You can also choose specific wines you would like to try if you see something in their store that catches your eye. Whatever you choose, here’s what you need to know about your monthly subscription:

  • Includes 6 bottles of wine
  • Costs $79.98 plus $9.95 in shipping and tax

Note that the price of each box goes up after the introductory shipment. This ends up being a value of about $13 per bottle. Also, when your subscription box is delivered, someone age 21 or older must be available to sign for the package.

Order Frequency

You don’t have to receive your 6 bottles every month. You can set your shipping preferences to each month, every two months, or every three months. If that’s still too often, you can login to your account and set another date to receive your next box. The order frequency is very flexible and easy to manage, and no matter how often you receive your box, the price per box remains the same.

Firstleaf Reviews

Firstleaf is a fairly new subscription service, so there aren’t a ton of reviews for them. However, we took a look at what customers thought on HighYa, and while there were some mixed reactions, most Firstleaf reviews were very positive.

We found that many people who don’t like selecting their wines liked this subscription service because it was minimal effort on their part. Since all you have to do is fill out the quiz and rate the wines after you taste them, you can leave the rest of the work to the company.

The company claims that you’ll enjoy each wine shipment more than the one before it, and most customers agree. The rating system is helpful with this since you can give each wine a thumbs up, thumbs down, or leave it blank for a neutral rating. Some people said the rating system is too basic, although there is an option to leave more specific comments on each wine.

This subscription club is great for people who are just starting out and learning about wines. One thing to be aware of is that you’ll only get private label wines, which means you’ll only be able to get the wines you receive through this company. One Firstleaf review stated that the company “does a decent job of sourcing wines from lesser-known regions of Europe, though most of their domestic wines seem to originate from lower-cost areas of inland California, rather than Napa or Sonoma.”

Other than that, we found that customers like this subscription box for its flexibility, variety, and the excellent customer service provided by the company.

Here's a video review from Elibee: 

Frequently Asked Questions

Here are some common questions and answers about Firstleaf. 

How Can I Contact Customer Service?

Customer service can be reached via email at

How Can I Cancel My Subscription?

If you decide you’d like to cancel your subscription, you can easily do so.

All you have to do is:

  • Login to your account
  • Go to
  • Select a reason for cancellation and click Cancel Subscription
  • Check your email and confirm your cancellation

When Does It Ship Every Month?

Your first box ships within 2-5 days of order placement. After that, your next order will ship around the same time the next month. However, you can adjust your preferences to receive your box every month, every other month, or every three months. You can also select a different delivery date, so the timing of the shipment is flexible. Just remember that someone 21+ must be available to sign for the package.

How And Where Do They Ship?

You can choose to receive your wines by FedEx Ground or by UPS Ground. At this time, they only offer domestic shipping within the US to 43 out of 50 states. They do not ship to Alabama, Alaska, Hawaii, Iowa, Kentucky, Mississippi, Rhode Island, or Utah due to state regulations.

Can I Reorder Wine From A Previous Box?

Yes! You can follow these steps to place a reorder:

  • Login to your account
  • Find the wine you want and select Buy More of this Wine
  • Check your order details and arrival date
  • Submit your order

You can place a mixed reorder, too! Just head over to their store or contact customer service and they’ll help you put your order together.

Company History

Firstleaf was founded in 2015 in Healdsburg, CA by Philip James.

The company’s goal is to create a wine subscription service focused on the customer. They strive to provide customers with wine at the best possible value by eliminating the middleman. The company is unique in that it customizes each subscription to the individual’s preference, and they offer a 100% satisfaction guarantee.

Philip James is the Founder and CEO of Penrose Hill, a customer-focused wine company founded in 2015.

 You can watch Philip James speak about travel, taking risks, and building a successful business in this video from Travel+Leisure
Interested in this crate?Learn more & get your box today!

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