Dia and Co is an online personal styling service for women sizes 14 and up. When you sign up, you receive a personal stylist who uses your style profile to select and deliver five pieces each month, which you can try on in the comfort of your own home and return before being charged (or keep). The pieces are full price, but members receive complimentary personal styling and a 25% discount when purchasing all the items in the box. Boxes ship upon request or order.
Unlike most subscription boxes, Dia and Co doesn’t provide pricing tiers or savings on more than one box. That’s partly because this isn’t, strictly speaking, a subscription box, but rather a personal stylist/subscription box hybrid.
Here’s how it works: to receive their first box, members fill out a style survey. Members can request particular stylists and are encouraged to send detailed information about themselves and their fashion likes and dislikes. Members can do so by sending photos, blogs, and Pinterest boards.
After their first box, members are encouraged to send detailed feedback and what they liked and didn’t like in their boxes. Stylists learn from and adjust future boxes based on that information.
For a $20 styling fee (you can think of this as a down payment of sorts), the member’s stylist will select five items to send. He or she will also include a detailed note about how to wear the new pieces. If the member keeps at least one item in her box, the $20 fee is credited back to her order.
Pieces can include outerwear, pants, dresses, skirts, tops, tees, and jewelry (though you can exclude any of these when you request your box). The average retail price of the company’s items is $55, though some items will be much higher and some much lower, and your stylist will work with you if you have particular budget constraints.
In addition to your complimentary styling session from Dia and Co, you also receive a 25% discount if you decide to keep all the clothes or jewelry in your box. Most people who keep all the items find they pay a little more than $200, which is approximately $40/piece. Most also report that their boxes improve after several months as their stylists get better at learning their likes and dislikes.
One last thing to note is that the company will try to offer price matches when possible. If you find an item in your box at a lower price that is in stock in your color, you can send a photo to your stylist.
We have scoured the internet but outside of the company’s own website and own reviews, we have not been able to find any reputable reviews. Please check back soon for updates to this section.
Your Dia and Co boxes ship when you order. It takes approximately one week for your stylist to review your profile and select your items; then your clothes ship out.
Shipping is only to the United States (not including Puerto Rico).
There are two ways to reach this company:
You can set your account so that you have to manually order a box, or you can have your account set up so that you receive a box automatically at your ideal frequency. To do so, simply:
You can change this setting at any time by logging in a deselecting that box that says “Please send me a Dia Box automatically”.
Please note, however, that this will not affect any boxes that are already scheduled; you must contact the customer experience team directly if you’d like to change when your box arrives or put a hold on your subscription.
Growing up, Nadia Boujarwah struggled to find clothes that fit her body. She can clearly remember the day she couldn’t find a plus-sized prom dress as a teenager in her small town. Later, when Boujarwah met future cofounder Lydia Gilbert at Harvard business school, the two recognized the while the majority of women in the United States are size 14 or above, they only account for 17% of spend on apparel.
The two women recognized both a tremendous business opportunity to reach an underserved market, and recognized a chance to make the lives of women--and themselves--better. One of the things the duo recognized immediately was that one of the biggest struggles plus-sized women faced was finding clothes that were stylish and fit their bodies, as well as trying clothes on in uncomfortable fitting rooms.
Gilbert and Boujarwah solved both problems by actively sourcing and bringing together a sort of market of plus-sized clothing for their customers. By shipping the clothes to their customers, the company solves the second problem and allows women to try on and get to know new clothes in the comfort of their own home. The company has been wildly successful and to-date has served over a million women.
Today, the company leads the way in plus-sized fashion, changing how plus-sized women view themselves and how the fashion industry views them. At the 2017 New York Fashion Week, for example, the subscription box company hosted a plus-sized style show and took out a full-page ad in the New York Times challenging designers to begin designing with the bodies of everywoman in mind.
Though only three years old, the company recently raised nearly $20 million in investments led by Sequoia Capital, which values the startup at close to $70 million. Sequoia’s head is Alfred Lin, a former COO at Zappos and on the board of Airbnb and Houzz.
You can learn more about the founder’s vision and heart behind Dia and Co by watching this video:
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