Blue Apron is a meal-kit subscription service that delivers recipes and fresh ingredients to your door. Meals arrive weekly with step-by-step instructions and pre-portioned ingredients. Meals start at $7.49 per serving. Delivery is available seven days a week, but members pick their delivery dates based on availability in their area.
Blue Apron's meal-kit service uses locally sourced, pre-measured ingredients to provide customers with an experience that is enjoyable and easy.
They price all plans on a weekly basis and include 2-3 meals for two people. There is also a family plan that includes 2-4 meals for four people.
Customers can also cancel, change, or skip a meal delivery before their weekly cutoff date. Customers can find this date on the Plan Settings page of their account.
It is easy to get started with Blue Apron. After you choose the subscription you want, they will prompt you to create an account.
You then can go to the Upcoming page of your account, select your meal plan, and choose the recipes you want.
Each delivery includes two to three different recipes, perfectly-portioned ingredients, and reusable ice packs to keep ingredients cold in case you are not home to receive the delivery.
Blue Apron provides written and visual instructions with each recipe; even the most novice of cooks can follow along and create a delicious home-cooked meal.
Blue Apron offers several features that provide customers with a unique experience.
Subscribers can customize their profile with their dietary preferences, so they don’t receive items they won’t eat.
There is also the convenience of picking the delivery date and being able to “skip” delivery for the week.
This weekly meal-kit service constantly changes recipes and gives members the option to “rate” a recipe.
All the ingredients used are fresh, non-GMO, and locally sourced to create delicious meals that are environmentally friendly.
Blue Apron has four meal-plan options available. All plans are delivered weekly based on the date you select.
Blue Apron received an average four out of five stars on TrustPilot.
Out of almost 3,000 customer reviews, most customers would recommend Blue Apron. Eighty percent of reviewers rated their subscription experience as "excellent" or "great."
Members who gave positive feedback cited that the recipes were easy and delicious. Others noted that delivery was quick and easy. Reviewers with busy lives said Blue Apron’s meal-kits have helped them save money since they are eating takeout less.
Some Blue Apron reviews on Trustpilot reflect issues relating to customer service and meat quality. Most negative reviews noted a lack of response about issues of missing items, cancellation requests, and other subscription issues. Some customers said that when their meals contained items such as steak or other red meat, it was often grisly and tough.
On Highya, most negative comments expressed similar concerns to those on Trustpilot. Out of 28 customer reviews, Blue Apron received three stars. Some customers said that after they requested to cancel, they still received a meal box and were charged for it. Reviewers also complained about the grisly meat and spoiled ingredients.
Here is a recent video review of the meal kit company from BarBend:
Here are a few commonly asked questions about Blue Apron’s service.
If you want to cancel your account, don’t go through standard customer service; email firstname.lastname@example.org.
It is important to cancel before your cut-off-date as orders marked as ‘processed’ are not eligible for a refund.
After you send your email, you will receive a response with instructions on how to complete the process.
A customer may call (646) 891-4349 Monday through Friday 9 am- 9 pm.
Once you have signed up and entered your zip code, Blue Apron provides a list of days for delivery in your area.
Go to the Upcoming page of your account to view your delivery date. You will receive an email with tracking information after your order has shipped.
Members can also download the Blue Apron mobile app to get updates on their phone.
Members can skip a delivery up to five weeks in advance.
To skip an order, go to the Upcoming page and scroll to ‘manage delivery.’ A pop-up window will provide you with several options; select ‘skip this delivery' and confirm it by clicking ‘skip.' Once saved, a red ‘x' will appear next to the delivery date.
If an ingredient is missing or expired, you should contact customer service within seven days of receiving your delivery.
You will be sent the link to a special form; there is also the option to add an attachment.
Blue Apron can't send out replacement ingredients; instead a customer will receive a credit for another meal.
Blue Apron was started by three friends Matt Salzberg, Ilia Papas, and Matt Wadiak.
Ilia Papas and Matt Salzberg loved to experiment at home but had difficulty balancing cooking times with their busy work lives. They also found it expensive to make recipes, once they found ones they trusted.
The pair had no food-industry experience, so they brought Matt Wadiak on board as their food-expert and COO. Papas serves as CTO and Salzberg serves as CEO.
In 2012, they began to create recipes in their New York City apartments and hand-packed boxes themselves.
The meals were first sent locally around Manhattan. The team then expanded through social media and word-of-mouth. By November 2014, Blue Apron was shipping one million meals per month.
The founders chose the name Blue Apron based on its representation. In France, apprentice chefs wear a blue apron to symbolize their commitment to lifelong learning in cooking. The team thought this represented their customer's desire to expand their culinary skills and better their weekly cooking routines.
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